According to Aston Martin's chief executive, Dr Ulrich Bez, the Aston Martin Cygnet will 'apply Aston Martin design language, craftsmanship and brand values to a new segment of the market'.Why then, is the baby Aston based on one of the most accessible and mass produced cars in the world, the Toyota iQ?
With the downturn in the world economy no doubt affecting the sales figures for the luxury marquee, it's understandable that Aston Martin would need some kind of a boost in order to stay afloat. But is this the best way to go about it or has Dr Bez simply lost his mind?
Via - Brandchannel
