It'd seem that not every single motor manufacturer had a bad 2008. According to AdWeek, Hyundai posted the US motor industry's highest year-to-year increase in January, selling 24,512 vehicles, a 14.3% improvement versus January 2008. The only other manufacturer to have increased sales was Subaru, which sold 12194 cars and trucks in January - an 8% increase.
The Korean automaker has been making headway in the US market for the past few years now, with the aim to ultimately challenge well-established German and Japanese competitors.
Hyundai's latest effort sees the brand committing to a season-long integration in Fox's hit TV show 24, taking up the slack from Ford, which until recently had enjoyed category exclusivity on the program. It has been revealed that the the Hyundai Genesis will play a pivotal role throughout the season's arc, serving as the primary vehicle for star Kiefer Sutherland's character in the show.
In addition to the product placement, the Hyundai Genesis brand is also featured on News Corp.'s MySpace and Hulu.com.