Katalyst Media, the production firm led by Ashton Kutcher, has entered into a partnership with leading social networking apps developer Slide Inc. to launch a Web series on Facebook. The venture marks one of the first examples of original and professional content debuting exclusively on the social network.
The new short-form offering, KatalystHQ, is conceived as a mock reality series providing viewers with a behind-the-scenes look at the goings-on at the Katalyst offices in Los Angeles. The first episode, "Method Acting," features Kutcher preparing a bit too seriously for an upcoming movie role.
Episodes of the show, which debuted yesterday, are being distributed via Slide Inc's FunSpace app, which is used by 150 million users on Facebook.
In terms of monetisation, Slide executives said episodes of KatalystHQ would regularly contain product integration. Cheetos is featured in the first episode.