An interactive terminal can be found at the point-of-sale in selected toy stores and Lego stores with a special software program developed exclusively for the Lego group. Together with a camera and display screen, the software reveals a fully-assembled 3D animation of the contents for selected boxes of Lego sets.
As the technology increases in sophistication in the coming years, the level of interactivity would naturally increase too - making the shopping experience that much richer for customers.Via: Notcot
