Wednesday, January 28, 2009

Lego's Augmented Reality

Danish toy manufacturers Lego has attempted to make use of augmented reality technology in their latest marketing effort.

An interactive terminal can be found at the point-of-sale in selected toy stores and Lego stores with a special software program developed exclusively for the Lego group. Together with a camera and display screen, the software reveals a fully-assembled 3D animation of the contents for selected boxes of Lego sets.

As the technology increases in sophistication in the coming years, the level of interactivity would naturally increase too - making the shopping experience that much richer for customers.

Via: Notcot