Tuesday, January 27, 2009

Adverts That Grow - Literally

At this year's Detroit Motor Show, Toyota showed off the 3rd generation Prius - further highlighting the hybrid and green credentials for the brand.

The communications for the new Prius at the show was rather interesting in itself. Toyota gave away thousands of paper cards with seeds embedded in them.

The front contains a simple tag line that says ‘Good ideas grow. Literally.’ The back has the planting instructions, which are essentially burying the card in soil and watering it. Each card contains a mix of annual and perennial wildflower seeds.