Wednesday, November 5, 2008

What Next From Toshiba?

Toshiba has been working with Grey London and Unit 9 to entrench their brand promise of "Leading Innovation" in consumers' minds.

The trio has recently launched an innovative new website to encourage exploration of Toshiba’s products and offer an engaging brand experience. Users navigate the ‘What Next’ website by scrawling zig zags, lines, swirls and infinity signs to manipulate the crazy animals on the site, in the process learning more about Toshiba's offerings.

It's a simple way to get users interacting with the site, and keeps the discovery of information fresh and interesting.

Via: What Next, Contagious Magazine