McDonald's has recently re-launched the Quarter Pounder burger in Japan, after a failed attempt in the 90's. Instead of the usual Golden Arches, however, the fast food giants decided to promote the product in a very different route.
McDonald's has converted two of their restaurants into Quarter Pounder shops. The restaurants offer only two choices on the menu: a Quarter Pounder set for 500 yen, and a Double Quarter Pounder set for 600 yen. The restaurants have taken on a slick, minimalist look with no visible signs of the usual McDonald's branding.
There's also a competition element to the launch, where entrants stand a chance of winning a grand prize of a sightseeing trip to America. To enter the contest, applicants must answer a single question: Which fast food chain launched the Quarter Pounder in Japan?
Via: FiftybyFifty, PSFK