iPhone and iPod touch owners have downloaded around 50 million games, according to a report from the Wall Street Journal. These downloads make up 25% of the 200 million apps downloaded from the Apple app store, with most users opting for the free downloads.
Apple has sold more than 13 million iPhones so far, and has recently began attacking the mobile games market in recent months by wooing game-industry executives, hosting technical meetings with game developers and touting games in a new iPod touch commercial.
Sony, apparently, doesn't consider Apple as big a threat because gaming is secondary to its devices, said John Koller, director of hardware marketing for Sony's PSP. "The consumer is using the mobile gaming on the iPhone and iPod Touch as a time waster," he said.
It would seem that Sony has quickly forgotten how much the gaming market was grown by Nintendo's introduction of the Wii a few years back - a device that has found appeal among the non traditionally hardcore gamers. Perhaps it's time for them to think beyond their traditional target market and diversify their offerings to compete with the likes of Nintendo and Apple for a piece of market share among new-age gamers?