In an attempt to tap into the unlimited source of sporting knowledge that most fans seem to think they have, Nissan Canada, in conjunction with the Canadian Football League, has launched the first ever open source football ‘platform’.
The site allows fans to log on and submit their own American Football moves for their chosen team. All submissions are then ranked according to user generated votes, with the winner crowned ‘Armchair Hero’, as well as winning tickets to the cup final.
Is seems like a highly interactive campaign with some built-in longevity. A simple, well-executed idea that I wished I had thought of.
Via - Contagious