Tuesday, November 16, 2010

Ralph Lauren Reinvents Fashion Show

We all know that premium brands constantly need to innovate themselves in order to differentiate themselves in order to provide more reasons for people to believe in their brand.

Below are two of Ralph Lauren's latest efforts, which David Lauren, son of Ralph, has described as "game-changing".

The result features Architectural Mapping and augmented reality in order to bring an almost 4D effect for viewers, resulting in an engaging and innovative way of showcasing the brand in a new light.

Via - NY Times