We had previously come across some commentary on the potential clash between Nike and Adidas sponsorships strategies at this year's Olympics. With Adidas sponsoring most of the teams representing their respective countries and Nike sponsoring individual athletes, the question of who would ultimately garner the most attention was raised. Well it seems Spain's recent success at Euro 2008 may have provided a glimpse of how the fight will end. Below is an intereting TVC made for Euro 2008 by Nike featuring the top players from Spain soccer team. The entire team is sponsored by Adidas, but each of these players are individually signed by Nike.Nike, even though did not sponsor Spain, are coming out as winners with their association with the more tangible, individual stars.
