The pizza chain simply installed white doors featuring delivery phone number and equipped with doorbells for the delivery people to ring in a public space - thereby allowing modern consumers to satisfy their need for instant satisfaction right there and then.
The online campaign have also included takeovers of various popular UK sites, such as Sky Sports and MySpace.
Rich-media ads will also appear on The Guardian, which lead to sites that have been created to support the films release - including its very impressive homepage at www.d-9.com
The ads also encourage users to share their video content via social networks, helping drive online buzz on websites like Facebook and Twitter. It's a fantastic example of a cleverly integrated online campaign which we'll hopefully see more of in the future.
Via - Revolution Magazine
High-end US clothing retailer Iisli has opened up what PSFK refers to as "something of a pre-fab store" in Manhattan.
The retail outpost, which has 1,000 square feet of retail space is designed to be taken apart and reconstructed easily in almost any space. The design also incorporates a self-contained lighting system, fitting rooms and clothing racks. Most interestingly, the shop is decorated with furniture from founders Sisi and Nelson Li’s own apartment. Sisi Li, who is the line’s designer, says "For us, it’s like the modern way to do retail. This way, we can travel with the store and try out different neighborhoods. It’s like we are trying out the relationship before we marry."
Most notably, there is an unusually active group of people whose screen names are from the AMC television show “Mad Men,” and they have been posting updates in the characters’ voices.For instance, the Twitter version of Don Draper, the creative director for a circa-1960s advertising agency, adheres rather closely to his television persona. “Heading into a meeting with @Roger_Sterling,” the user wrote on Wednesday, referring to Mr. Draper’s television boss.
Mr. Draper’s virtual self has nearly 2,000 followers on the Web site. There are also Twitter accounts in the names of Mr. Sterling and Peggy Olson, as well as other characters from the series.
Via Trendhunter: “There has been some great car adverts before, but none that have stopped traffic and actually put money back into the motorist’s pocket so this is certainly a first,” said Les Turton of Chevrolet. “We’re glad we’ve topped up lots of people’s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.”
adidas sen a self-proclaimed “magician in the hip-hop style” called Dynamo, to the arts district in South Beach Miami to perform David Blane-like magic tricks to unsuspecting passers-by.
The brand has made a short film which is available at adidas.com/superstar , along with some interesting behind-the-scenes downloads.
The site has a very similar look and feel to that of Ning-based social-networking sites and to date, has more than 2000 members.
Not to be outdone by Smart USA counterparts in their marketing efforts, Smart Cars in
Some Smart marketers who seem to understand the target market well and how their product offerings can complement the consumers’ lives.
As part of it's promotion for the opening of their new store earlier this month, Ikea, known for its affordable, flat-pack furniture, has been using the trains running on The Kobe Portliner Monorail in Japan as their mobile showroom. The result is a bold campaign, with vibrant colours and crazy patterns adorning the upholstered seats and adding punch to curtains and towels. Even the outside has been painted in theme, featuring fun retro prints like flowers and hearts.
