The lounge has also partnered with premium liquor brands such as the Bollinger champagne house (a first in Singapore) while Macallan is the signature whisky at the venue.
The added incentive is that the ad will also be played on the big screen before the gala premiere of British actor Clive Owen's new film, Boys are Back, at the London Film Festival.
The pizza chain simply installed white doors featuring delivery phone number and equipped with doorbells for the delivery people to ring in a public space - thereby allowing modern consumers to satisfy their need for instant satisfaction right there and then.
Glaceau Vitaminwater is making use of social media for research and engagement with their latest Facebook application, which monitors buzz from various sources including Google News, Twitter, Flickr and food blog Foodgwaker to create a list of the top ten flavours at any given moment.
Another nice touch calls for consumers todesign the label for the bottle, name the flavour and write the entertaining blurb explaining the water's health benefits, with the winning design selected by Vitaminwater's celebrity partners 50 Cent and Carrie Underwood. The new flavour and label will be announced in December with the winning designer taking home $5000 for their efforts.
There seems to be a growing number of brands targeting the lucrative gay consumer market, a trend that has been exemplified by certain bespoke services that target the gay consumer directly. In recent years we have seen a banking service, hotels, wedding boutiques, restaurants and travel websites specifically target gay consumers. The recent addition to this growing trend is the introduction of a Spanish wine, specifically marketed to homosexual men. UO! is a new brand of wine created with gay men in mind, with the packaging and website imagery tailored accordingly.
The winemakers describe their offering by defining the Sauvignon Blanc and Verdejo as a blend, featuring earth tones and "wisps of flowers and fruit – the perfect accompaniment to a gathering of friends on a hot day, whether the heat comes from within or without." Antinoo, meanwhile, is a Monastrell that's "young and mature, fruity, elegant, smooth…Mediterranean.... When you try it, shut your eyes and imagine that you are licking rivulets of syrup from his body.” This is merely one example of a niche brand that has decided to targeted the growing homosexual market, and has done so successfully.
via:springwise.com
Vida23 (meaning living one's life to the 23 flavours found in Dr Pepper) includes three main components. The first and biggest of the efforts involves a gigantic tractor-trailer that serves as the roving home for "Club23" - a Dr Pepper-themed mobile dance club and gaming center.
On the campaign site, users can download an exclusive song written specifically for the campaign and add their own flavour to it by remixing the track. Information for when and where the Vida23 mobile dance club/gaming centre will feature can also be found on the site.
The positive results from the recession are that large companies have had to question their business process and efficiency. In a bold move the Pepsi Company has changed its business strategy in order to increase profits. One of the biggest factors that hinder change and productivity at large beverage companies is the cost involved in altering their bottling process. Often bottling companies have binding contracts that tie the beverage company to producing a product for a certain number of years in a particular size. Pepsi Co, the second largest beverage company in the world has invested $ 6 Billion ( R53.8 Billion) to change the status quo, by buying out two of their bottling companies. This is a strategic attempt to gain total control of their brands, awarding the company greater autonomy in the decision making process about a particular brand. The acquisitions would allow PepsiCo to "unlock significant cost synergies, improve the speed of decision making and increase our strategic flexibility", said PepsiCo chairman and chief executive Indra Nooyi.
The Business Day reported that “buying the bottlers may boost earnings by 15c a share and create annual pretax savings of more than $200 million.” Pepsi will have the competitive edge over rival Coca-Cola as they concentrate on providing beverage syrup to licensed bottlers, who add water and other ingredients, put the mixture in bottles and cans, and sell it. Businesses have had to have a deeper look at their brands, strategies, and their efficiency; the economical climate has left them with two options, adapt or die.
In 1993 a San Francisco based advertising agency Goodby, Silverstein & Partners went to work on a brief presented by the Milk Trade Association and created a campaign that is the advertising equivalent of the cure for cancer.
Since 1980 milk sales had been rapidly declining and traditional dairy advertising continued to implement failed strategies that concentrated on the nutritional and health benefits of milk. The success of the ‘got milk’ campaign is communication that grabs the consumer’s attention. The ‘got milk’ campaign turns sixteen this year and is one of the longest and most successful campaigns in American history. The campaign has a 90% recall rate and has been responsible for increasing sales from 65% consumption to 77% in
Few advertising campaigns have been able to absorb themselves into the social fabric of the American Society; these campaigns are the standard to which all other campaigns should be measured.
via:geocities.com
Coca-Cola isn't sitting back, however. In an unprecedented campaign to induce trial of Coca-Cola's own offering, called Vault, Coca-Cola has launched an aggressive campaign known as "Don't Dew It".
PSFK notes an interesting twist in the marketing of the product:
A chocolate brand by the name of Lacta has recently launched an interactive web film which requires users to actively participate in the story.
The 10 chapters of the story is told in flashback, and from time to time, users must mouse over spots on the screen and make the right choices to help progress the story to a happy ending. Should the user get stuck at any point in the story, they'd need to type in a unique code found only on selected Lacta chocolate wrappers in order to be given a hint and continue with the story.
The club will host a monthly screening of classic films at six venues around the country, the first of which will be seen by the public at the end of November. The selected screened films will be chosen by popular vote of fans who have signed up on the jamesoncultfilmclub.com.
When you’re finished, the shirt is then silkscreened and sent to you. For those who are not feeling creative, there's a "Randomise" option which allows users to choose from one of the many already-submitted designs.
Via: BK Studio
