Accrding to PSFK and Trendhunter, Tag Heuer will soon be launching Meridiist, a luxury cell phone possibly created for those who aren’t buying Tag Heuers anymore, with watches having becoming more obsolete with the prevalence of cellphones today.

Just like Tag Heuer’s timepieces, the Meridiist is built to exact specifications. The phone is made from watch-making stainless steel and has two unscratchable 60.5 carat sapphire crystal displays. It displays the time in a 96×76 monochromatic OLED screen in the upper part of the phone and comes with a 2.0 megapixel camera, MP3 player and bluetooth technology.
At a small price of $6100, is this just another phone with a fancy brand?