Antony Young, The President of Optimedia in the US has an interesting analysis on the comparative marketing efforts between two films featuring superheroes in Batman and Ironman, both released in 2008.
Batman's latest incarnation in "The Dark Knight" was always going to draw in the fans, with the return of the Joker, as well as the remarkably successful prelude "Batman Begins". Heath Ledger's untimely death also contributed to the film's overall awareness.
Ironman, even though a much less of an established brand with a remarkably smaller marketing budget compared to Batman, managed to secure a variety of partnerships ranging from Audi to 7-Eleven and supposedly returned more "bang-for-buck" for the various partners.
To read the in-depth analysis, click here.
