The premium beer is now promoting the drink via PSP. All of Stella’s major films, press campaigns, and presentations on the brand’s history were installed on PSP's and distributed as a trade presenter, used for updating and training retailers. The PSP's wifi capabilities also enables changes to be made quickly, keeping the information current.
The PSPs were delivered in hand-stitched black velvet drawstring bags and re-branded with Stella Artois logos. Looks very slick and premium, in keeping with the brand.
