The third year students at the at the Istituto Europeo di Design School of Turin had the ultimate opportunity to showcase their talent with an amazing brief from BMW.
The thesis brief was "Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives", with the 8 finalists having their designs built to 1:4 scale models and displayed until the end of September 2008.
The initial phase of the project required the students to concentrate on the philosophy behind their proposed exterior design. The participants were asked to find inspiration by looking both into natural elements like the sun, the sea, the wind or the earth and in forms of expression such as music, painting or arts in general.
During the second phase of the project, designers had to use the project essence and formal language individuated in the previous stage to develop both the interior and exterior of an actual car. The model had to be able to fit in with a hypothetical life style in the year 2015.
Throughout the internal stages of project development, a BMW Commission including Thomas Plath, Director Model Techniques and Process Management, and Anders Warming, BMW Exterior Design Director, under the supervision of Chris Bangle, Chief of Design for BMW Group, were present to oversee and guide the participants.
Some really amazing work resulted from the collaboration and it’d be great if one of these concepts were kept in mind for future production.
Via: Carbody Design
