Google’s Android mobile operating system serves as no more than another platform for advertising, it would seem. By providing the platform free of charge to any phone manufacturer and wireless carrier, the search giant hopes that the platform will proliferate into the majority of new phones, which would open up a whole new channel for those connecting to the internet via their phones to make use of Google search and in turn, click on Google ads.
Jon Fortt at CNN Money has an interesting take on why the Android platform poses a serious threat to companies such as Microsoft and Apple, the latter of whom could previous do no wrong. Click here to read their analysis.
So far, the up-take of the platform from developers has been rather slow, but with Google's track record of continuous innovations and reliability, the likes of Apple and AT&T could well be getting a bit worried.
