Coke Zero - which was recently launched locally, is poised to temporarily rebrand the product in the UK. Set for roll-out next month, limited-edition bottles, supported by a global ad campaign and on-pack promotions will use the 'Zero Zero 7' strapline to highlight the brand's involvement with the latest 007 film Quantum of Solace.
The deal is the first global marketing partnership for the cola, dubbed "Bloke Coke" in the UK, since its launch there back in 2006.
The campaign, created by Wieden & Kennedy, will be in keeping with the tone of the film, matching Daniel Craig's 'edgier' Bond to Coke Zero's male target audience.
