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By the year 2020, Audi hopes to be the "leading premium seller of electric vehicles," Franciscus van Meel, the automaker's manager for electric mobility, told AutoWeek during a recent technical workshop at the company's headquarters in Ingolstadt, Germany.
In addition to launching a number of hybrid vehicles (including the A8 and Q5) over the next few years, Audi plans to debut a plug-in hybrid in 2014. Audi's board member for technology, Michael Dick, further added that by 2020, he wants to see the automaker's internal combustion engines improve efficiency by 30 percent, with 5 percent of the brand's lineup to be purely electric.
Commentators believe that the spearhead of Audi's electrical drive will be the Audi e-Tron, which made it's debut in 2009 at the Frankfurt Motor Show.
Via - Auto Week