For an undisclosed fee, the world's biggest cellphone maker has been offering advertisers the right to place their own logo's on Nokia handsets. Advertisers are able to choose a particular Nokia phone that complements their demographic target, splash the handsets and the accessories with their visual identities, pre-load some mobile content into the handset and complete the look with their own branded and design casings - all in the hopes that cellphones wrapped in corporate logos will appeal to modern consumers.In the Brazilian market, one of the program's best-selling phones belongs somewhat surprisingly to Unilever's Seda personal-care brand. Seda used a limited-edition pink Nokia phone to refresh its brand and launch a teen shampoo line. The $100 device, which came bundled with games, trial-size shampoos and exclusive music by a popular Brazilian band, sold out within two months; it eventually sold 200,000 units between April and December 2008, according to Nokia.
A successful launch in the US market would certainly attract more advertisers, who are always looking for fresh ways of engaging brand advocates. Would this mean that an Apple-branded Nokia phone might be on the horizon for those who can't afford iPhones?
Via - AdAge
