Agenda Inc has identified 3 distinctive "faces" of luxury consumption as different attitudes are emerging based on the heritage of luxury in the country and the speed of socio-economic change. In India, self-defined “brand freaks” evolve from Gandhi to Gucci Via The Washington Post
Russian experiences a “backlash against post-Soviet flashiness” Via The Guardian, UK
While in China it “is not really about aesthetics… it is just about displaying money.” Via Agence France Presse
