Creative Intelligence

The Best of Both Worlds

Friday, May 6, 2011

Another Interactive Mercedes-Benz film - "Drive & Seek"

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Mercedes have just launched another interactive film on their website to showcase the C-Class coupe. Much like the interactive film they di...
Tuesday, April 19, 2011

The Art of Progress - Audi A8

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Audi's newly updated flagship sedan in the A8 has now got communications backing. It's interesting to see the idea of vorsprung/prog...
Thursday, April 7, 2011

Tissot Brings Augmented Reality To Point Of Sale

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Tissot has partnered with Harrod's by installaing an interactive window display that enables consumers to virtually ‘try on’ watches fro...
Friday, March 25, 2011

Augmented Reality Film

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The Witness claims to be the first film to take place on the "outernet", blending drama with real life interactivity through a spe...
Tuesday, March 22, 2011

Mercedes' Transparent Wall

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As an attempt at communicating Mercedes Benz's Pre-Safe philosophy, the brand commissioned a part commercial/part installation to furthe...
Wednesday, March 16, 2011

Speed Date With New SLK

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Mercedes US have launched an interactive campaign utilising social media to showcase the new SLK to the world. The campaign works as a choos...
Tuesday, March 15, 2011

VW Virtual Test Drive

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VW have introduced a new iPhone app that aims to demonstrate to prospective customers on some of the company's newer technologies To ...
Tuesday, March 8, 2011

Harley Tries Crowdsourcing

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Harley Davidson took the decision to allow the brand's fans to create their next commercial. The brand made the brief public and receive...

Removing The Boundaries Between The Real & The Virtual

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It's often easier to imagine concept cars as the manifestation of talented designers' vision on paper. And when a car looks as futur...
Monday, March 7, 2011

Toyota Attempts To Buy Friends

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Toyota Australia recently launched a social media campaign in support for the FJ Cruiser. The idea is a simple one, for every "Like...

"Objective" Comparisons By Ford

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Ford has provided vehicles for various police departments in the US for some time now. The brand has cleverly enlisted the men in uniform to...

Ritz- Carlton Transforms Cadillac Experience

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Cadillac was recently named the best automotive brand for customer service by J.D. Power and Associates in the US, rising from the number-tw...
Thursday, February 10, 2011

Cash, Credit Card Or BMW Key?

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Contactless payment transaction systems have already been in existence for some time now. But thanks to innovations from BMW, these transact...
Tuesday, February 8, 2011

The World's Longest Banner Ad

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BMW shows that not only are long-copy ads not dead, but can very comfortably find life in the world of online as well! See if you are discip...
Tuesday, February 1, 2011

Interact With Ads - There's An App For That

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In support of the new Honda Jazz campaign, the Japanese automotive brand has launched an iPhone app that allows viewers to participate and i...
Friday, January 28, 2011

BMW With Electric Speed

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When Croatian Mate Rimac's engine gave up on his E30 3 Series, he decided that instead of replacing the engine or sell the remainder to ...

Suits To Transport - BMW

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BMW's design projects for students continue to inspire creative and surprising results that will and should change the way we see mobili...
Wednesday, January 26, 2011

Audi Says "Goodnight" To Old Luxury

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Audi USA has launched a new 60s TV ad, which the brand has billed as a prelude to its upcoming Super Bowl ad. Featuring the new flagship A8 ...

Lotus - Premium Heritage Brand Extension

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British car manufacturer Lotus has decided that they are no longer just going to rely on their cars to build awareness and a affinity. Follo...
Friday, January 21, 2011

The Power Of Fan Emotions

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Below is irrefutable proof that when it comes to blending emotion and branding, no one does it better than a loyal customer. The video is a ...

Future Of Mobility & BMW

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BMW is about to release series of four films about the future of mobility, where it could lead and how it could be shaped. Each documentary ...

Mercedes Powered By "Tweet-Fuel"

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Mercedes Benz US recently launched a social media stunt driven by the twitter platform. The idea revolves around a challenge for four teams ...
Wednesday, January 19, 2011

Workout With Captain Morgan

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Captain Morgan provides irrefutable proof that laughter and rum are the best ways to stay fit and healthy. Via - YouTube

Lexus - "The Hard Way"

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Lexus USA has recently launched a new campaign called "The Hard Way". The various executions are a way for Lexus to entrench the b...
Monday, January 17, 2011

Heineken Demonstrates Effective Lightheartedness (Again)

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Heineken - unlike so many SA commercials in the beer category - understands so well that brands operating in this category needn't be ov...
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